Our Mission
Self-care isn't a luxury — it's essential. We create innovative digital products that enhance women's well-being, making self-care simple, accessible, and lasting.
Your Wellbeing. Your Power.
About Us
Women do it all. They are caregivers, professionals, and the backbone of their families and communities. Yet, despite their strength, they are often underappreciated and stretched thin. While caring for everyone else, they rarely put themselves first.
About Us
w7g is a femtech company that creates digital products to support women's well-being. Our products fit easily into a woman's daily life. They provide small but powerful ways to focus on their well-being.
Gala Iefremova founded w7g in August 2020. It started in Kyiv, Ukraine, within the Genesis business ecosystem.
Our first product, SUITSME, was created to help women find their style and make sustainable fashion choices. It quickly gained popularity, evolving beyond fashion into a platform for self-expression. In 2024, we launched FABU, a gaming app for personalized wellness.
Our Vision
To become the leading company in digital well-being solutions for women all over the world.
Our Values
Openness
We foster a culture of transparency. Ideas and feedback should flow freely to drive growth and innovation.
Breakthrough mindset
We value curiosity and creativity. We push boundaries to turn challenges into opportunities.
Own the outcome
We take full ownership of our work. We turn ideas into real, meaningful results.
Our Team
At w7g, we’re proud to be 84% female-led — from our developers to our all-female QA and fashion design teams. We have extensive expertise in mobile app and game development, as well as fashion.
At the heart of it is our CEO and founder, Gala Iefremova. She is a visionary leader, who builds products with herself and all women in mind.
Gala Iefremova
Founder & CEO
I create for women like me. They embrace many roles and seek self-expression. These women deserve joy. Our products, whether in style or self-reflection, help them to reconnect with themselves.
Products
As of early 2025, our products have reached over 25 million downloads. They aim to inspire and empower women through their creativity and self-expression.
A dress-up game where players compete in fashion challenges and style virtual models. It's a place to experiment with styles and outfits, relax, and connect with a global community of fashion fans.
A gaming app that combines personalized wellness with self-expression. The app helps women track moods, reflect on their feelings, and channel emotions through fashion.
