Our Mission
Our mission is to turn the friction of daily life into playful adventure
Your Wellbeing. Your Power.
About Us
People don't need another wellness library. They need simpler ways to take care of themselves in a world full of demands, distractions, and decisions. We create products that help make well-being more accessible, practical, and sustainable in everyday life.
About Us
w7g creates digital products that help people improve their well-being, and feel better every day. Our products fit naturally into daily life, making self-care simple, accessible, and engaging.
Gala Iefremova founded w7g in August 2020. It started in Kyiv, Ukraine and now it became a global company with full-remote culture.
Our first product, SUITSME, was created to help women express themselves through fashion. It quickly gained popularity, evolving into a platform that combined creativity, self-expression, and personal growth.
In 2024, we launched FABU, an AI-powered self-care app that creates personalized wellness plans and helps users feel better daily.
Our Vision
To become the leading company turning everyday challenges into opportunities for growth, well-being, and joy.
Our Values
Openness
We foster a culture of transparency. Ideas and feedback should flow freely to drive growth and innovation.
Breakthrough mindset
We value curiosity and creativity. We push boundaries to turn challenges into opportunities.
Own the outcome
We take full ownership of our work. We turn ideas into real, meaningful results.
Our Team
At w7g, we're proud to be 84% female-led — from our developers to our all-female QA and fashion design teams. We have extensive expertise in mobile and mobile game development, and fashion.
At the heart of it is our CEO and founder, Gala Iefremova. She is a visionary leader, who builds products with herself and all women in mind.
Gala Iefremova
Founder & CEO
The best products don't add more pressure to people's lives. They remove friction. Our goal is to help people take better care of themselves through experiences that feel simple, personal, and enjoyable.
Products
As of early 2026, our products have reached over 26.5 million downloads. From self-expression to self-care, we build products that make personal growth more engaging and accessible.
A dress-up game where players compete in fashion challenges and style virtual models. It's a place to experiment with styles and outfits, relax, and connect with a global community of fashion fans.
An AI-powered self-care app that creates personalized daily plans to help people reduce stress, improve their mood, and build healthier habits through small daily actions.
